Be brutally honest.
This isn't a quiz with right and wrong answers. It's a diagnostic. Every question maps to a specific part of your business that is either working or leaking money. If you lie on this, you're only lying to your own bank account.
For each question, answer Yes if it is fully in place right now — not "we're working on it," not "kind of." Yes means it's done and running today.
If someone calls your business right now and you don't answer, do they instantly receive an automated text message asking how you can help?
Do all your customer messages — SMS, email, Facebook DMs, Instagram DMs, and Google messages — arrive in a single unified inbox that your team manages in one place?
Do you have a visual pipeline — a dashboard that shows you exactly how many leads are in each stage (New, Contacted, Quoted, Booked, Completed) at any given moment?
Do you know, right now, exactly which marketing channel (Google Ads, Facebook, referral, organic search) generated each of your last five bookings?
Does your business automatically send a review request (via text or email) to every customer the moment a job is marked complete — without anyone on your team having to remember to do it?
Does your business have more than 50 Google reviews, and was the most recent one posted within the last 14 days?
When someone opens your website on their phone, can they see — without scrolling — exactly what you do, where you do it, and a clear button to call or book you?
Is your Google Business Profile fully completed — including services, photos of your actual team (not stock photos), business hours, and at least one post in the last 30 days?
If someone submits a form on your website at 2 AM on a Sunday, do they receive an automated response within 60 seconds — with a way to book an appointment?
Do you know exactly where your business ranks on Google Maps for your top three services — not just near your office, but across your entire service area?
When you run paid search ads (Google Ads), do you send traffic to dedicated landing pages specific to each service — not your general homepage?
Do you know your current cost per acquired customer — the exact dollar amount it costs you to turn a stranger into a paying client?
Are you running retargeting ads that specifically target people who visited your website but did not book — showing them a different, more direct offer?
Are you running educational or problem-awareness social media ads (Facebook/Instagram) that teach your audience something useful — without asking them to buy anything in the ad itself?
Do you have a system for repurposing content — where one piece of content (a video, a testimonial, a tip) is automatically distributed across multiple platforms?
During your slow season, do you have a proactive marketing strategy — paid ads, email campaigns, or social content — that fills your schedule rather than waiting for the phone to ring?
Do you have an automated long-term nurture sequence — emails and texts that follow up with unconverted leads over the next 3 to 6 months without anyone on your team lifting a finger?
Do you have an automated reactivation campaign that reaches out to past customers who haven't booked in 6 months or more — without you having to remember to do it?
If a new lead sits in your pipeline without a response for more than 15 minutes, does your system automatically alert you or your team — enforcing your own response standard?
Could your business grow by 30% next month without you personally having to work 30% more hours — because the systems would handle the additional volume?
Answer all 20 questions to unlock your results.